The Instagram algorithm is a set of rules that Instagram uses to rank content and show it to users. The algorithm takes into account a variety of factors, including:

User engagement: How often users interact with posts, such as by liking, commenting, sharing, and saving them.

Relationship between users and accounts: Who users follow and interact with the most.

Timeliness: How recent a post is.

Interest: How likely a user is to be interested in a post based on their past engagement and the
type of content they typically interact with.

Popularity: How popular a post is, based on factors such as the number of likes and comments it has received.

Instagram uses the algorithm to personalise the feed that each user sees. This means that different users will see different content, even if they follow the same accounts. The algorithm is constantly being updated, so it is important to stay up-to-date on the latest best practices for creating and promoting content on Instagram.The Instagram algorithm works by noting what content you enjoy and aims to show you similar content pieces.

The same basic principles can be applied to your overall content strategy.All you have to understand is how Instagram ranks content. Knowing how Insta ranks content can help you create photos, videos, etc., that your ideal followers will love, all while nudging the algorithm to show it off.

Here are some tips for creating content that is more likely to be seen by users:
Create high-quality content that is relevant to your target audience.
Use relevant hashtags to help people find your content.
Post regularly and consistently.
Interact with your audience by responding to comments and liking and commenting on other users’ posts.
Run contests and giveaways to engage your audience and encourage them to interact with your content.

Instagram uses the type of post (Reel, Guide, or Live) and the time it was posted to decide who should see it. Instagram is more likely to show users recent content (posted within the last few hours) than older content (posted months ago). So post regularly.

The Instagram algorithm shows you more content from the people you interact with the most. This includes liking their posts, commenting on them, and being tagged in them. The algorithm assumes that you are interested in seeing more content from people who are important to you.

Top Tips

Have a niche
Expand your content over time.
Post consistently
Plan your feed
Be strategic in your use of hash tags
Engage with your followers
Network with other influencers and collaborate
Understand your insights a creator account can help.